The CEO is a sales-oriented man. He is in his sixties and has built several businesses over the years, with tangible products, based on this sales approach. He has now invested in educational products, that is, the purchase of a small college offering degrees and certificates. He plans to take the same sales oriented approach to recruit students and build the business of educational products with a B2B sales force to call on employers of potential students.

Take a position:Will a sales-oriented approach work for educational products OR should a different communications strategy be applied?