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The CEO is trying to identify a performance measure for Fruity Fruits Pty Ltd. He wants to take into account the 'Qualitative' factors of performance.

The CEO is trying to identify a performance measure for Fruity Fruits Pty Ltd. He wants to take into account the 'Qualitative' factors of performance. During his research, he comes across the term 'Balanced Scorecard'. Discuss how the company can assess their operations in relation to the four dimensions of the 'Balanced Scorecard'.

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