The CEO of a company Erie Pvt Limited (EPL) has hired you as the management consultant. The EPL is one of the leading sensors manufacturing company competing with four other major players Andrews: Baldwin; Chester; Digby (Exhibit-1). The EPL is competing in two segments-High Tech and Low Tech. The customers use four criteria to buy the sensor-price, age. reliability, and positioning with different weightage across segments (Exhibit-2). The product name of each company starts with the first letter of the name of respective company. The CEO of the EPL provided you all necessary information for competitor analysis covering the price, unit sold, product features, etc. across the products and rivals (Exhibit 3 & 4). The CEO asked to conduct key analysis and advice on cross-functional and strategic issues