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The CFO of the company you are working for Entertainment Today has been tasked to assess two companies Time Warner Inc. and Walt Disney Co.

The CFO of the company you are working for Entertainment Today has been tasked to assess two companies Time Warner Inc. and Walt Disney Co. to assess which one Entertainment Today should acquire. The CFO has tasked you to review the income statements and balance sheets of both companies and answer the following questions. [25 points] 1. By how much did Time Warners profit margins change from 2012 to 2013? To what would you attribute this change? Answer the same question for Disney. 2. Compare the profit margins between Time Warner and Disney. How are they different? What are the main drivers of profit for each of the firms? 3. What are the main differences in the common size balance sheets of both firms? Look at the liabilities, assets and equity. 4. Which company would you recommend to the CFO for purchase?

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