Why does issuing a customer some form of future savings, when the customer purchases goods or services,

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Why does issuing a customer some form of future savings, when the customer purchases goods or services, result in a liability for the business?
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Accounting Principles Part 2

ISBN: 978-1118306796

6th Canadian edition Volume 1

Authors: Jerry J. Weygandt, Donald E. Kieso, Paul D. Kimmel, Barbara Trenholm, Valerie Kinnear, Joan E. Barlow

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