The chamber of commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper. Audiece estimates, costs, and maximum media usage limitations are as shown:

audience per advertisements: 100,000 TV 16,000 Radio 35,000Newspaper

Cost per advertisements: 1,500 250 650

Maximum media usage 10 24 14

To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized, In additional televisions hould account for at least 10% of the total number of advertisements authorized.

If the promotional budget is limited to 18,400, how many commercial messages should be run on each medium to maximize total audience contact?

TV No of commercial msgs:

Radio no:

Newspaper:

What is the allocation of the budget among the three media?

TV budget:

Radio Budget:

Newspper Budget:

What is the total audience reached?

By how much would audience contact increase if an extra 100 were allocated to the promotional budget: