Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

The chamber of commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television,

The chamber of commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and newspaper. Audiece estimates, costs, and maximum media usage limitations are as shown:

audience per advertisements: 100,000 TV 16,000 Radio 35,000Newspaper

Cost per advertisements: 1,500 250 650

Maximum media usage 10 24 14

To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized, In additional televisions hould account for at least 10% of the total number of advertisements authorized.

If the promotional budget is limited to 18,400, how many commercial messages should be run on each medium to maximize total audience contact?

TV No of commercial msgs:

Radio no:

Newspaper:

What is the allocation of the budget among the three media?

TV budget:

Radio Budget:

Newspper Budget:

What is the total audience reached?

By how much would audience contact increase if an extra 100 were allocated to the promotional budget:

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

McDougal Littell High School Math

Authors: MCDOUGAL LITTEL

Alabama Lesson Plans Algebra 2

9780618415625, 0618415629

More Books

Students also viewed these Mathematics questions