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The Changs were presented with big data, including market trends, previous years' sales figures, and inventory projection, but they seemed to make subsequent decisions
The Changs were presented with big data, including market trends, previous years' sales figures, and inventory projection, but they seemed to make subsequent decisions without regard for the pertinent data. Based on this information, what type of skills did they seem to be lacking?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
