The channel strategy demonstrated when Hallmark sells its Hallmark brand greeting cards through Hallmark stores and its Ambassador brand of cards through discount and drugstore chains is called: parallel distribution. dual distribution. strategic channel alliance. single-channel distribution. QUESTION 6 The retail price of DVD players has decreased from $900 to less than $100 over several years. This is due in large part to odd-even pricing. experience curve pricing. prestige pricing. skimming pricing.