Question
The chapter describes two characteristics of services: perishability and variability. There are two other characteristics commonly associated with services: inseparability and intangibility. Choose one of
The chapter describes two characteristics of services: perishability and variability. There are two other characteristics commonly associated with services: inseparability and intangibility.
Choose one of the following service: timeshare condo, a checking account, or a ride-share service.
1. Search for the terms 'inseparability' and 'intangibility' in reference to services and provide a brief definition of both.
2. For the chosen service, describe the core product element.
3. Describe your selected service in regards to the 4 characteristics associated with services. For example, a car wash service is an intangible service that is delivered through tangibles that include the building it operates out of, the machines that are used, the atmosphere of the building (lighting, flooring, decor, seating) and employee uniforms. Provide sufficient detail that demonstrates an understanding of each service characteristic.
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