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The chart below shows returns for various timeframes for the strategy Dogs of the Dow and two stock market indices. The strategy involves buying the

The chart below shows returns for various timeframes for the strategy Dogs of the Dow and two stock market indices. The strategy involves buying the ten stocks in the Dow Jones Industrial Average which have the highest dividend yield (dividend/price) at the beginning of each year. Returns reported are annualized.

Investment

Previous

1 year

Previous

3 years

Previous

5 years

Previous

10 years

Since 2000

Dogs of the Dow

0.00%

14.80%

11.60%

15.6%

9.0%

Dow Jones Industrial Average

-3.5%

13.7%

10.3%

13.6%

7.5%

S&P 500

-4.4%

9.8%

8.9%

13.7%

6.4%

Explain how efficient market hypothesis and behavioral finance would differ in their explanations of these results. Which form of market efficiency is being tested?

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