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The Chief Executive Chairman of The Walt Disney Company, Bob Iger, sparked the imaginations of theme park fans around the world in March 2 0
The Chief Executive Chairman of The Walt Disney Company, Bob Iger, sparked the imaginations of theme park fans around the world in March when he confirmed that the Walt Disney Company would be looking for new sites around the world to build theme parks. Picking the site for a new theme park demands sharp research and attention to global and local markets and political trends, and a poor choice could cost the company billions of dollars, not to mention the opportunity cost of developing a park in a better location elsewhere.Research Disney's international operations. How many Disney theme parks are there in the world and where are they located? Which ones are more successful? Which ones are not as successful? Why some are not as successful as others?Where should the next Disney Park be Pick a city has to be nonUS and explain your reasons. Cities like Las Vegas and Honolulu are in the US and should NOT be chosen.Write a summary of the chosen location's history, geographic location, and population growth trend. Analyze important characteristics of local culture and customs.How should Disney design and operate its new Park in the location you choose?
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