The Chief Executive Officer (CEO) of Diamond Communications Company was on his way to Headquarters for a meeting. While he was driving he turned his head to the left for a moment to view a brawl that was happening on the opposite side of the road. By the time he realized that he was not focusing on where he was going, his BMW car slammed into an Audi Q8 motor vehicle driven by the Commissioner of Police of your country. The Audi Q8 was badly damaged and the Commissioner was injured. Advise the CEO how to handle this matter.