The chocolate and confectionery industry in Australia is not tasting so great lately with the rise in the cost of living. However, for smaller chocolate manufacturers this is creating opportunities to challenge the bigger producers.

You are required to research the chocolate industry in Australia and prepare a business report on the future strategic positioning of the industry. Areas you need to address include

1. A brief overview of the nature and history of the industry.

2. What is the current profitability of the industry?

3. What is the expected profitability of the industry?

4. What are the major trends affecting the future growth of the industry

5. Will the chocolate industry grow faster or slower than the average confectionary industry growth rate?

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