Question
The Coca-cola : The Great Meal ad campaign Here is the link: https://www.youtube.com/watch?v=vUMQeNw2QDA Answer the following questions in detail. Each part of the question must
The Coca-cola : The Great Meal ad campaign
Here is the link:
https://www.youtube.com/watch?v=vUMQeNw2QDA
Answer the following questions in detail. Each part of the question must be explained in reference to the ad and in detail. Link given above
Qno 01: Ad Content Support- How does the advertiser convince the target to believe in the key benefit? What specific executional elements in the ad/campaign (eg. Explicit statements, claims, endorsements, graphic/visual elements, cultural references, etc) provide this support?
Qno 02: Appeal Techniques- In looking at the tone and manner, what are the product/brand personalities and appeal techniques expressed in the advertising? It is consistent with the brand's desired position?
Qno 03: Ad Effectiveness: Articulate why or why not you think this advertising was effective. If you are sitting on the couch watching this, why would you tell your partner sitting beside you?
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