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The collection and analysis of vast amounts of customer data that enable companies to target market their products to specific customers has created concerns about
The collection and analysis of vast amounts of customer data that enable companies to target market their products to specific customers has created concerns about the use and misuse of customer information. Which of the following is NOT a reason for the increase in the use of "Big Data" by companies?
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Part
A
Data mining techniques have become very sophisticated.
B
Customers have complete knowledge about the data that is collected about them.
C
Targeted marketing reduces advertising costs.
D
Federal regulations fail to prevent companies from mining transaction data collected from customers.
E
Data storage costs have decreased significantly.
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