The companies are to be discounted always using the future expected cash flows rather than just the profitability of the dividend payments, so the individuals sharehlders are looking for continuous cash flow generation from the company as well as for competitive analysis is done and it can be seen that the Twitter is able to generate a higher degree of cash flows as well as it also have a significant position in the entire social media space as it does not charge any money from the users so it will have a very high amount of revenue if it it starts to chrge as well as it is having a significant higher number of users