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The companies mentioned in the case (e.g., KitchenAid RBC, Disney, and Coke) were all established and enjoyed strong brand recognition well before the advent of

The companies mentioned in the case (e.g., KitchenAid RBC, Disney, and Coke) were all established and enjoyed strong brand recognition well before the advent of the internet. Do you think online-only companies face the same problems as they do? Why or why not? Justify the rationale for your answer.

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