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The company Big Day operates a website called YourdaybyDesign.com which allows you to create your own engagement ring. As an additional bonus the site then

The company Big Day operates a website called "YourdaybyDesign.com" which allows you to create your own engagement ring. As an additional bonus the site then allows you to email a picture of your ring to friends and relatives. This has two purposes, it allows your friends and family to share in the excitement and also informs them of the websites existence. Big Day is using ________.
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Location-based social networking
Viral marketing
Stealth marketing
Direct marketing
Virtual marketing

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