The Company Case Study for Trimester 1 2023: Your team has just won a bid to act as marketing strategy consultant for BLACKMORES LIMITED (website: https://www.blackmores.com.au/about-us/company-information). Australian Stock Exchange (ASX) provides the following summary about Blackmores Limited (BKL): The company is into development, manufacture, sales and marketing of health products for humans and animals, including vitamins and herbal and mineral nutritional supplements. As the winning consultant, senior management of Blackmores have assigned you to develop a strategic marketing plan for the next 3 years (2023-2025). Note: You will need to develop a strategic plan (not an operational plan) for Blackmores, as you develop strategic marketing report. Please use all forms of publicly available (authentic) information (e.g. corporate website, annual reports, ESG reports etc) to develop your Strategic Marketing Plan for Blackmores. Please do not get in touch with the company directly or indirectly! Each week we do activities in class (or online seminar), which will assist you to develop your strategic report and individual reflection. You will also see below an outline/structure of the plan that we are expecting. Further details will be discussed during the weekly seminars! The written assignment includes two components Part A: Situation Analysis and Part B: Strategy Development, Implementation and Control You are expected to write around 1200 words or less for Part A and around 1500 words or less for Part B (this is given as guide only, I will leave it up to the team to decide how much they would like to include for each section/part). You are required to use graphics, charts and tables to present your solution clearly. Tables and Figures are not counted, which does not mean overuse of these. Tables and graphs should add value to the assignment not simply repeat information. Tools to generate these graphics are discussed during the seminars and also available in various recommended reading materials or your other units in marketing. In business, people often respond better to ideas presented in tabular and graphical formats. Assignments without graphs, flowcharts and tables will be awarded substantially lower marks. Look at the General Assignment Standards section of this document for formatting guidelines. All work MUST be your own. Answers will be assessed for appropriateness and persuasiveness. Application of strategic marketing concepts is expected. Any research conducted must be referenced correctly and consistently. Success in this assignment (and in the business world) depends on your ability to communicate effectively. You should apply a sustained effort on assignments throughout trimester do not leave writing to the last minute. Your write-up will be graded on the quality of your expression. Keep it clear and concise.

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MMK325-STRATE....docx