The company (Forcite) is an Australian Company that sells smart helmets products, they are willing to enter the Malaysian market. The information you will provide will be beneficial to the company

Provide a market analysis about the smart helmet in Malaysia:

• Market potential analysis (growth rate, key trends, strength of competition)
• Market entry strategy (i.e. entry mode recommended, such as exporting, franchising, strategic alliance, etc.).
• Recommendation: go/no go decision; entry or delayed entry. (it's favored to include a weighted score model)