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The company I chose is Sephora Create an ethics statement forthe new product. Assuming that you have decided to sell your company's product to a

The company I chose is Sephora

Create an ethics statement forthe new product.

  • Assuming that you have decided to sell your company's product to a foreign market, which entry mode would you recommend and why?
  • For a global expansion of marketing for your company's product, which product, pricing, distribution, and promotional strategies would you recommend and why?
  • Considering the ethical implications of selling your company's product in domestic or foreign markets, write a brief ethics statement that captures how your company's brand and product address environmental sustainability and social justice issues.

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