You are the Healthcare Manager for NewLife Physiotherapy. a small chain of allied healthcare clinics in London Ontario that offers Physiotherapyr Chiropractic, and Massage Therapy services. Your organization currently has 2 successful locations, one in the South End and one in the West End of the City. Your senior leadership has decided to open a large centralized location in downtown London which will form the new hub of your business in London. Your organization is geared towards people who lead active lifestyles and your practitioners have a client base that is a mix of older patients who are looking to remain active as well as younger athletes that are amatuer or semi pro. Your patients are not concentrated in any one area of the city and tend to travel to your existing locations because of the strengths oi your brand and your team rather than out of geographical proximity. Your clinical team is a mix of experienced practitioners who have established practices and new practitioners that are interested and willing to work to grow their client base. Your website was updated approximately 2 years ago and has a modern look and feel, but your social media presence is lacking because your established practitioners have no need to use the platiorm or do not understand its value. Your new practitioners have expressed awillingness to help you with attending marketing events and in generating social media content but you have not yet been able to organize this because your administrative duties have occupied the majority of your time