The Company I chose is Sephora

Recommend value-driven pricing for your company's product.

• Estimate the BEP for your company's product. What pricing implications does your BEP present for achieving a short- or long-term ROI?
• Is your product's price relatively elastic or inelastic, and what implications does price elasticity present for your product? For example, how might its price elasticity affect sales volumes, inventory costs, price adjustments, and so forth?
• What is the best pricing strategy for your product and why?