The Company intends to advertise the launch of a new television set to the market. And, as Creative Director selecting the focus for an ad visual design copy and advertising placement is a major step in the advertising creative process. It often determines how well the big idea is executed.

Therefore, as Creative Director you must:

1. Describe, tell us what the key message will be to introduce this new television
2. Come up, develop a headline for the ad
3. Compose somebody copyfor the ad (No more than two sentences)