The company is: 1. Company Profile The company may be real or fictitious. The real company information must be taken form official sources of information e.g. Scotts directory (ID, NAICS). Fictitious company information must be well thought and be realistic. A company profile must have information on year of creation, number of employees, office and manufacturing facilities address, company structure (departments), sales in $ and units, indication of international sales ($ or units), export experience, to what countries they are exporting to, executives (with brief description of their experience, if available),company vision, mission, values (if does not exist- create). Description of products. To what countries do they export. (350-400 words) Mission Values - Sustainability: , Description of company activity Product image Source: Price: Ranging from $ Distributors: Certifications: 2. Product Portfolio (200 words, plus images of the product) to $ throughout Canada (average to above average price in the market Source: 3. Customer Profile (200-250 words) IMAGES (from internet?) Based on current Canadian consumers profile) Age: Gender: Ethnicity: Religion: Geographic Location: Income: Social Status: Education: Language preference: Purchasing decision: Reference group: Purchase sensitivity: Spare time/Hobby: Social media activity: Social media content: Lifestyle: Attitude toward to product: Social responsibility: Source: Socio-Demographic Information 5. Sources, methodology To identify. To focus mainly Specific Objective: 4. Overall Objectives: Project Objectives (150-200 words) Analyze the information Explore targeted customers Determine the most potential market