The company is AMAZON

The primary goals of this financial measures review are as follows:

$1.$ Identify areas of strength and weaknesses in the company's financial performance.

$2.$ Determine if any financial measures indicate opportunities for improvement.

$3.$ Ensure the company's financial health is stable and capable of withstanding economic challenges.

$4.$ Make informed decisions regarding potential investments in technology upgrades and expansion.

Questions:

$1.$ State which company you selected and provide some background information. Based on the company's revenue growth over the past five years, do you think your company is keeping pace with industry averages, or does it lag behind? What factors might contribute to its performance?

$2.$ Analyze the profit margins of the firm. Are there specific areas $($e$.$g$.,$ cost of goods sold, operating expenses$)$ where improvements could be made to enhance profitability?

$3.$ Evaluate the company's liquidity ratios $($current ratio and quick ratio$).$ Are there any concerns about its ability to meet short$-$term obligations?

$4.$ Examine the debt levels and debt$-$to$-$equity ratio. How does the firm's financial leverage compare to industry standards, and what implications does it have?

$5.$ Given the competitive nature of the industry, what strategic recommendations would you provide to the management team to maintain or improve its competitive position?

$6.$ In light of recent economic uncertainties, what financial measures or risk management strategies would you suggest the firm implement to enhance its financial resilience?

$7.$ What challenges does the firm face in terms of the industry related to the competitive market and economic uncertainty?

Conclusion: These measures are a crucial step in assessing its financial health and making informed decisions for the future.