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THE COMPANY IS AMERICAN AMERICAN EXPRESS Situation Analysis : (a) General Environmental Analysis - Focus on the trends in the seven segments of the general

THE COMPANY IS AMERICAN AMERICAN EXPRESS

  1. Situation Analysis: (a) General Environmental Analysis - Focus on the trends in the seven segments of the general environment and predict which segments you expect to have the most significance to your company in coming years; (b) Industry Analysis - Reference the five forces of competition model to judge the attractiveness of the industry (or segment of the industry) in which your company is competing; (c) Competitor Analysis - Identify your competitor's strategies so your company can learn to predict their responses; (d) Internal Analysis - Analyze your company's value chain to assess the organization's overall strengths and weaknesses.

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