THE COMPANY IS CATERPILLAR INC.
THE TOP FIRM IN THE INDUSTRY DIVISION REVENUES, AND THE DIVISION MARKET GROWTH RATE FOR 2018.
THANK YOU!
CATERPILLARS DIVISIONS REVENUES ARE:
Construction Industries 23, 237M
Resource Industries 10,270M
Energy & Transportation 22,785M
Financial Products Segments 3,279M
Boston Consulting Group (BCG) Matrix This Template allows for up to 5 divisions. If your company has more than 5 divisions, combine the divisions with the least amount of revenue into division 5, and mention the adjustment to the class during your presentation, or simply focus on the 5 divisions your 3-year plan centers around; check with your professor.
It is excellent to develop a BCG/IE by geographic region, and construct another one by product (if you have data). In each division, enter a name, followed by the dollar amount in revenues for that division. Do not include M or B for millions or billions, but do drop off zeros. For example, for $100,000,000, you could enter 100,000 or 100 just be consistent.After completing Step 2 in developing a BCG, enter in the dollar amount in revenues for the top rival firm for each division. Note, the top rival may be you and in this situation enter in your company's revenue for that division. Also, note the top rival may be different for different divisions. For example, if your firm is Avon, Avon's top rival in its lipstick division may be Revlon, but for nail polish, the top rival in the industry may be L'Oreal, and in makeup, Avon may be the market leader. There is no need to label the top rival by name, but you could mention in class as part of your presentation. Be sure to enter in all numbers in the same $ format you used in Step 2 above. If you do not have a perfect apples to apples comparison, (possibly a rival firm combines lipstick and makeup, where your firm separates the two) then estimate as best you can and make note in your presentation. Finally, enter in the industry growth rate (IGR) for each division. Generally, taking the top 2 or 3 rivals for each division (along with your firm), adding their numbers together for the current year and the previous year and using the equation (Current Year - Previous Year) / Previous Year is sufficient to estimate guess of the industry growth rate. This is because generally the top 3 players dominate an industry. Note, using this process also weights larger firms more, which is exactly what you desire. Do not use total revenues; instead, use divisional revenues. Division industry growth rates (IGR) must be between -0.20 and 0.20. If outside these ranges, simply use -0.20 or 0.20 and mention during your presentation.Everything is calculated and positioned for you (Other than Industry Growth Rate in Step 4) including the Relative Market Share Position (RMSP). The BCG matrix in this Template does not produce pie slices to show prots. You may wish to discuss divisional prots in your presentation. Top Firm in Division Enter in division names below (If less than 5, leave the other spaces blank and no circles will appear) Your Firm's Industry Market Division Division Reven Growth Rate Relative Market Revenues ues (Step 4) Share Position Construction Industries #DIV/O! Resource Industries #DIV/O! Energy & Transportation #DIV/O! Financial Products Segments #DIV/O
