The company is Nike

The product is portable blender

This piece of your on-going project will focus oncustomer decision makingandcustomer relationship management.

For your chosen product, please complete the following:

1. Identify your chosen company and NEW Product concept.

2.Provide a description ofhow a typical consumer would make a decisionon this product. Withrationale.( routine, limited, or extensive & what willinfluencetheir behaviour)

3.Provide a detailed description ofhow you would capture customer datafor your CRM system (Web, Point of Sale, Kiosk, Customer Service, etc.) i.e.WHAT TOUCHPOINTS?for your product.Provide some rationale.

4.Provide a brief description ofhow you would leverage your customer data(Campaign Management, Retaining Loyal Customers, Cross-Selling, etc.).i.e. Once you have consumer info,what actions will you taketo use it? Provide some rationale.