The Company is: NIKE

The Strategic Management Process An effective strategic management process lays the foundation for sustainable competitive advantage. Strategic leaders design a process to formulate and implement strategy. Consider your chosen firm and how its leaders formulate and implement strategy to sustain a competitive advantage.

1. Identify the major goals of the company?

-What are its short-term versus long-term goals?

-What resources must the firm acquire to achieve its long-term goals?

2. Trace any changes in strategy that you can identify over time.

-Try to determine whether the strategic changes of your selected firm are a result of intended strategies, emergent strategies, or some combination of both