The company is struggling to develop a product and pricing strategy. Pizza in a Cone* In 2020, Toni of Toni's Pizza* launched a new concept of eating pizza - pizza in a cone! Instead of eating pizza in its traditional form, the pizza dough is eaten like an ice cream cone. The cones are made through a patented device created by Toni. This technique allows consumers to eat pizza on the go with one hand. Therefore, the pizza does not drip with grease or sauce. The cones are personalized with whatever fixings the consumer desires. Toni is currently using a cost-based strategy for pricing. Market research indicated this product would be a huge success. The organization even started franchising the concept in 2021. Nevertheless, the company has had lackluster sales. Toni believes her company needs a better product and pricing strategy. Read the scenario and address the checklist items in line with the goals as a hired marketing consultant by Toni. *Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental. This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such existing company or brand name. All trademarks remain the property of their respective owners. Generic Goals: Sell several hundred thousand units. Create awareness of new product line to new, prospective clients. Incorporate digital marketing. Hire more employees. Target B2B clients. Identify the best distribution model for selling to customers. Checklist: 39F Mostly sunny O Search W 5:03 PM 2/4/2023 Part 2-Parts 1 and 2 are due in Unit 8 Integrate a service with your product using the five determinants of service quality. Provide specific examples for each determinant. Describe the concept of branding. Create a brand mantra for your product. Design secondary sources of the brand referencing similar to Figure 10-1, using specific examples for your product. Recommend three incentives to market your product to customers. Explain the pricing goals using the four common pricing objectives. Recommend a pricing method.