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The company must consider the following resource constraints: The budget limit for advertising is $ 2 0 0 , 0 0 0 . The television
The company must consider the following resource constraints:
The budget limit for advertising is $
The television station has time available for commercials.
The radio station has time available for commercials.
The newspaper has space available for ads.
The advertising agency has time and staff available for producing no more than a total of commercials andor ads.
If this problem is formulated as an integer and also a linear programming problem separately the combination of commercial and advertisements that would maximize the exposure would be respectively:
Integer Programming: ;;;
Linear Programming: ;;;
Integer Programming: ;;;
Linear Programming: ;;;
Integer Programming: ;;;
Linear Programming: ;;;
Integer Programming: ;;;
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