The company persisted in repairing its tarnished brand image by embracing new technologies and creating strategic partnerships with the IT industry, as well as simplifying its cost-cutting activities in order to improve product quality and profitability rankings. Toyota's risk management methods must be reinforced in order to address regional risks that affect sales and operations, as well as develop an aggressive plan to address foreign currency problems. If this is not handled appropriately, profits and shareholder value could suffer significantly. To reduce the recurrence of prior quality difficulties and build customer confidence in Toyota's core value system and long-term corporate performance, value-added supplier partnerships with highly competent and quality suppliers should be formed