Question
The company plans to introduce a new product called Ultra Doux, which it expects to generate $ 6.90 million. However, market surveys suggest that 20.50%
The company plans to introduce a new product called Ultra Doux, which it expects to generate $ 6.90 million. However, market surveys suggest that 20.50% and 6.00% of the customers would substitute Ultra Doux for Aloe Vera and Olive respectively. Assuming that price per unit is the same for all products: if the cannibalization rate is 69.00%, how much revenue the Spicy can generate for the company?
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Financial Management In The Sport Industry
Authors: Matthew T. Brown, Daniel A. Rascher, Mark S. Nagel, Chad D. McEvoy
3rd Edition
0367321211, 978-0367321215
