The company wants to use social networking activities in its marketing plan and integrate it into its Web site. In one or two paragraphs, identify three benefits that Midtown Bistro might hope to obtain from this initiative and then write one additional paragraph about how it might measure its achievement of each benefit objective. On a group basis, please research and analyze the following: 1) Name four activities that a business might want to accomplish online and for each activity, briefly explain why its success might be difficult to measure. (2 Marks) 2) Outline two online activities that businesses can use to improve the value they provide to customers. (2 Marks) 3) List and describe four specific activities that a company might undertake in the formation of an online business initiative. (2 Marks)