Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

The company which I choose is Bluedrop ISM LTD. Now I have to answer these questions about the company. Instructions Your manager at M1 Consulting

The company which I choose is Bluedrop ISM LTD. Now I have to answer these questions about the company.

Instructions

Your manager at M1 Consulting Inc. would like you to continue the project. You will design a research and analytics strategy. 

The format of your analysis can be: 

Traditional report written in full paragraphs and sentences.

You are expected to use at least one source of information to inform your design.

Will you be able to access to Big Data (websites, social media, etc.)?
Will you use relational databases (information stored in fields, etc.)?
Will you use non-relational databases (documents, etc.)?

Your report should contain the following sections, at minimum: 

  1. 1. Problem Statement

Written or described in complete paragraph format, please state the marketing problem. 

  1. 2. Research Design

Develop a clear research design. Be sure to consider: 

The type of marketing research you will conduct (exploratory or descriptive);
The sources of information to be used;
The research methods (survey, experiment, and/or observation);
The sampling plan; and
The schedule and cost of the research.
Briefly explain "Why?" and "How?", where applicable, based on what you have learned about the company and your design. If using a survey, how will you distribute it? Provide an example of one to three question(s). What technology do you need to use? 

  1. 3. Hypothesis

  • What do you think the outcome of your design will tell you about your problem?
  1. 4. Ethical Considerations

  • Address how you will collect, use, and report data ethically. 
  1. 5. Recommendations

Based on what you have learned through your design what conclusions can you predict? What do you need to communicate to management?

Can you/Should you make use of any visuals?

Step by Step Solution

3.36 Rating (149 Votes )

There are 3 Steps involved in it

Step: 1

Traditional Report on Research and Analytics Strategy for Bluedrop ISM LTD 1 Problem Statement Bluedrop ISM LTD is facing a marketing problem related ... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Business and Administrative Communication

Authors: Kitty o. locker, Donna s. kienzler

10th edition

77830105, 978-0077830106, 978-0073403182

More Books

Students also viewed these Marketing questions

Question

What are some criteria for defining report problems?

Answered: 1 week ago