The company you are working for has a problem.Its products are clearly superior to competitors but consumers seem unwilling to buy your products over the more well-known competition products.The managers have proposed certain solutions:1) Expand the advertising budget to increase brand awareness; 2) Cut the prices to encourage cost-conscience buyers.

Required:

c)Having read Akerlof in your Accounting Theory class - discuss the pros and cons of each of these approaches in addressing the fundamental problem of Information Asymmetry.