The company you work for uses numerous mediums to communicate to current clients, potential clients, and vendors, including direct mailings and email. However, you have noticed that the social media presence of your organization is minimal.

Though you're new to the company, you've helped your previous employers produce effective communication strategies to increase clientele. To bring this to light, you decide to do memo to your boss that provides a list of ways to a more prominent social media presence targeting potential clients.

Choosing the specific social media platform as your focusYouTube, interoffice memo in Microsoft Word that touches on how this medium could be used, noting the different visual persuasion delivery methods. The memo should include the following:

• How Youtube could be used, and the motivations behind the medium.
• How Youtube differs from the others (direct mail and email).
• Why Youtube platform should be used to leverage potential clients.
• Explain the pros and cons of your chosen platform Youtube.
• What visual techniques could help influence and persuade potential clients to choose your organization.