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The companys major customers (brewers and soft-drink bottlers) were scattered across the country but were concentrated in major metropolitan cities such as Lagos. These did
The companys major customers (brewers and soft-drink bottlers) were scattered across the country
but were concentrated in major metropolitan cities such as Lagos. These did not like to inventory
bottles, primarily because they were bulky, and so demanded at least daily shipments even
shipments three or four times a day to feed their typically multishift bottling operations. For such
service, these bottlers were willing to enter into long-term contracts and to provide lead time of a
month on all orders.
Questions: Selecting the components for the operations strategy configuration of a firm is not a
trivial task!
1. What operations strategic objectives should DGC focus on and why?
2. Using the operations strategy design framework, show HOW DGC would deliver or achieve
its operations strategic objectives you chose in question 1 above
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