The competitive power of a company resource or capability does not hinge on which one of the following? How hard it is for competitors to copy Whether many or most rivals have much the same resource or capability Whether the resource or capability represents a technological asset or a marketing asset How much it helps a company improve its customer value proposition, its role in the company's profit proposition, and the degree to which it enables the company to compete effectively against rivals How easily it can be trumped by substitute resources and capabilities of rivals