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The competitive strategy of a firm pursuing a think global, act local approach to strategy making: Question 4 4 Select one: a . Entails little
The competitive strategy of a firm pursuing a think global, act local approach to strategy making:
Question Select one:
a
Entails little or no strategy
b
Usually involves crosssubsidizing the prices in those markets where there are significant countrytocountry differences in the product attributes in which customers are most interested
c
Involves selling a completely standardized product worldwide, but varying a companys use of distribution channels and marketing approaches to accommodate local market conditions.
d
Is essentially the same in all country markets where it competes, but it may nonetheless give local managers room to make minor variations where necessary to better satisfy local buyers and to better match local market conditions.
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