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The competitiveness can be measured based on the basis of its general strength rating. Here, coca cola is the market leader with 3.74, Pepsi is
The competitiveness can be measured based on the basis of its general strength rating. Here, coca cola is the market leader with 3.74, Pepsi is runner up with 3.42 and Cadbury Schweppes is the weakest rival with a score of 2.8. Coca cola is strong in all the aspects of rivalry and has strong position in the market
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
6th Edition
0078029546, 978-0078029547
