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The competitor has only been on the market for a few months but is proving to be stiff competition for Bridgeway's G 7 1 .
The competitor has only been on the market for a few months but is proving to be stiff competition for Bridgeway's G Bridgeway has not yet conducted independent testing, but design engineering is reasonably confident with their data that the Gs fueleconomy grade is higher than that of the competitor's vehicle. Touting this could be a huge advantage for Bridgeway in the marketplace.
The Advertising Manager wants to quickly get a commercial and print ads touting the higher combined fueleconomy grade. He gives you a rough draft of the commercial and wants your approval before the commercial is filmed.
What should be your response?
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