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The consists of the tools an organization uses to create a desired response among a set of predefined consumers. marketplace strategy marketing mix value proposition
The consists of the tools an organization uses to create a desired response among a set of predefined consumers.
marketplace
strategy
marketing mix
value proposition
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Strategic management concepts
Authors: Fred david
13th Edition
9780136120988, 136120997, 136120989, 978-0136120995
