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The consumer adoption process is constant. Marketing tools may change, the way consumers discover products may change, and consumer behaviours may change, but the 5
"The consumer adoption process is constant. Marketing tools may change, the way consumers discover products may change, and consumer behaviours may change, but the 5 stages that make up the consumer adoption process will always remain the same."
Based on the statement above, would you consider the above statement Correct or Incorrect giving reasons why? Identify and discuss the 5 Stages of the consumer adoption process using relevant examples to substantiate your answer
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