The Consumer$-$Mart Company is going to introduce a new consumer product. If it is brought to market without research about consumer tastes, the firm believes that there is a $60$ percent chance that the product will be successful. If successful, the project has a NPV $=$$$518,000.$ If the product is a failure $(40$ percent$)$ and withdrawn from the market, then NPV $=-$$$118,000.$ A consumer survey will cost $$64,500$ and delay the introduction by one year. With a survey, there is an $80$ percent chance of consumer acceptance, in which case the NPV $=$$$518,000.$ If$,$ on the other hand, the product is a failure $(20$ percent$)$ and withdrawn from the market, then NPV $=-$$$118,000.$ The discount rate is $10$ percent. By how much does the marketing survey change the expected net present value of the project?

Multiple Choice

Decreases the NPV by $$7,668$

Increases the NPV by $$27,173$

Decreases the NPV by $$27,173$

Increases the NPV by $$10,673$