The continued depletion of natural resources has led corporations that have large energy requirements to become more environmentally sensitive than ever. This is because not only do green initiatives save on costs, reuse resources and meet compliance requirements, but they also help to create brand recognition among customers. Companies that are seen as being environmentally sensitive tend to create a vision of care. This provides the benefit of perceptions and practicality with the broader effects going beyond the organization. However, the ability to save money by lowering the use of energy and power is more important. Besides lowering the consumption of energy, the technology adoption organizations also invest in research and development (R&D) efforts and support social action initiatives that are geared towards environmentally friendly products as well as internal processes. This has broader effects on the environment at large. In Malaysia, Malaysia External Trade Development Corporation (MATRADE) was formalized to promote, assist and develop Malaysia’s external trade with particular emphasis on the export of manufactured and semi-manufactured products. MATRADE is also actively involved in assisting foreign companies to source for suppliers of Malaysian products and services, and is represented worldwide at more than 40 locations in major commercial cities. In Malaysia, MATRADE has five local branches in Penang, Terengganu, Johor, Sabah, and Sarawak.

Required: As a new officer in Malaysia External Trade Development Corporation (MATRADE), you are required to develop four (4) initiatives to be implemented in Malaysian context pertaining to sustainable product policy. Your suggestions are expected to be implemented in year 2022.