Question
The Coronavirus has significantly impacted retailers around the world, as many brick-and-mortar retailers (non-essential businesses) were forced to close their stores. Let's take the U.S.
The Coronavirus has significantly impacted retailers around the world, as many brick-and-mortar retailers (non-essential businesses) were forced to close their stores. Let's take the U.S. retail sector for example. Make suggestions or recommendations for U.S. retailers to help them restore businesses as they reopen their stores? Please share your opinions with the class.
Hint 1:the U.S. retail sector consists of the following sub-sectors (industries):motor vehicle& parts dealers (e.g., car dealers); furniture & home furnishing stores (e.g., IKEA); electronics & appliance stores (e.g., Best Buy); building material & garden equipment & supplies stores (e.g., Home Depot);food & beveragestores (e.g., Whole Foods);health & personal carestores (e.g., CVS);gasolinestations;clothing & clothing accessorystores (e.g., Gap; sporting goods, hobby, musical instrument & book stores (e.g., Dick's Sporting Goods, Barnes & Noble);general merchandise stores(e.g., Macy's, TJ Maxx, Costco, Super Target, Dollar General); miscellaneous stores (e.g., Staples, PetSmart); andnonstoreretailers (i.e., vending machines, electronic shopping).select one retail industry (excluding the nonstore retailers) for as part of the discussion.
Hint 2:take the external environments into consideration and make recommendations or suggestions on the retailer's marketing mix (7Ps).
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started