The corporate culture at Churnout, as depicted in the video, is aggressive, competitive, and values winning above all else. This culture was largely shaped by the former CEO, whose behavior was often inappropriate and created a "macho-man" atmosphere. This culture has led to a lack of cooperation and a focus on market dominance at the expense of other business priorities. facilitating desirable changes The following steps can be taken to facilitate the desired change. Establish a clear vision: The new CEO and leadership team must establish a clear vision for the company that is consistent with its values of innovation, foresight and growth. This vision must be communicated to all employees. Foster a culture of respect and collaboration: The leadership team must foster a culture that values respect, cooperation and collaboration. This can be done through team building activities, training programs, and clear communication about expected behaviors. Use a mentoring program: Mentoring programs can be used to help new employees understand their preferred culture and provide them with guidance and support. Reward Desirable Behavior: Employees who exhibit desirable behavior should be rewarded. This could be done through recognition, promotions, or other incentives. Innovation to meet needs The innovation can be used to meet the needs of each character in the situation in the following ways. New CEO: The new CEO can use new leadership styles to steer the company in a new direction. This could be using technology to improve communication and efficiency, or implementing new business models to achieve company goals. Employees: Employees may be encouraged to attend