The corporate plan for a chain of night clubs includes a new$-$products strategy as the

company's priority. Which of the following would be the best example of a marketing

objective that aligns with this corporate decision?

To increase profits by $10\%$ over last year.

To increase market share by $15\%$ by the end of the second quarter.

To launch a new pricing strategy by the second quarter.

To increase sales of drinks by $25\%$ over last year.

To spend $$100,000$ in product research and menu development.